I remember Sophie once making a comment that people’s tendency to find humor in her work was not the reaction you were looking for. I can empathize with that sentiment, since I have gotten similar unwanted reactions in the past. However, I think ironic humor could strengthen her work. For one, I think a certain degree of humor is an inevitable response to an unexpected use of a highly familiar cultural icon, like TV or the McDonalds’ M. Some people who respond to Sophie’s appropriation with humor may not be provoked to question the symbols’ presence in their lives. But I think that for many, humor could ease the audience’s assimilation of the concept she is presenting. They might not take it seriously at first, but humorous ideas tend to be remembered, and reevaluation of them as they recur in a person’s mind could help that person spot the grains of truth.I would suggest that she look up anti-consumerist and anti-globalization art, but unfortunately I have no specific references for her.
6 years ago